Meet the Team


Professional Holiday Homes was founded by Award-winning holiday rental owner Craig Reid in 2017.

Craig started Professional Holiday Homes after the frustration of seeing so many holiday rental properties that were not meeting their earnings potential. He found that poor photographs, unprofessional descriptions and poor pricing were killing fabulous income streams for owners every day.

If marketed and managed effectively, a holiday rental property can be an incredible investment with immediate cash flow and a great lifestyle to boot. We encourage you to benefit from over 12 years expertise and reap the rewards.


We are not just a property manager – we’ve learned how to get the best results through hard earned experience of owning our own holiday rentals for over 12 years. There are thousands of real estate agents, but few that understand the unique nature of holiday rental properties. Our model is simple “the more money you make, the more money we make” that’s why we’re focused on continually improving your bookings not resting on our laurels. It’s a win-win situation for both of us.


We started our first holiday home, Hayes Beach House in 2009 and built it up to be a multi-award winning property that pays for itself an astonishing 8 times over! We added a second property, Sunbaker Beach House in 2016 and within 12 months had the property reaching the same booking figures as our first property. Our properties are not only Award-winners but are some of Australia’s most profitable and highly performing. You might be surprised to know that they are humble 3-bedroom homes and are probably just like the ones that you have. You don’t have to own a flashy beachfront or a grand country home to make great money from your holiday rental. Let us use our expertise to bring you the same amazing results that we have achieved.

Meet the Team

Craig Reid

Founder and CEO

Craig is the owner of two of Australia’s most profitable holiday homes; Hayes Beach House (Jervis Bay) and Sunbaker Beach House (Culburra Beach). Prior to starting Professional Holiday Homes Craig was a customer experience and improvement consultant to some of Australia’s biggest and best organisations as well as a hospitality industry consultant. He has published three books; The Complete Guide to Buying a Café, The Complete Guide to Buying a Restaurant and The Process Revolution – Transforming Your Organisation with Business Process Improvement. His fourth book, The Profesional Holiday Home is due out soon! He enjoys nothing more than spending time at his holiday homes with his wife and 4 children. If you ask him he’ll deny he has a favourite (holiday home, that is!)



Operations Manager

Sofia has wide experience managing customer care teams in various industries as well as implementing operational improvements. She is responsible for smooth operation of our customer service and administration teams and managing any complex issues.

Customer Service Team

Rebecca Cook

Supervisor, Customer Service Team

Bec manages the booking process from enquiry to check-out and everything in between. A local resident and former travel agent Bec’s experience and local knowledge help to create a great guest experience.

John Casimir Pascual

Customer Service Officer

John manages all guest enquiries on weekends and handles out-of-hours emergencies.

Admin Team

Marson Limpo

Manager, Admin Team

Marson heads up our administration team which handles all back-office functions including guest vetting, invoicing, property setup, pricing changes, and system administration.


Customer Service Team

Troy Tervoort

Linen Delivery

Troy handles the pick up and delivery of our linen three days a week – he is a vital cog in the PHH machine!

Esther Schotanus

Pricing and Social Media

Esther is our pricing guru who is continually tweaking pricing to achieve the best results for owners. She also handles our ongoing social media campaigns across Facebook, Instagram, Twitter and others.

Corina Cornell

Trust Accountant

Corina manages all of our day to day trust accounting, ensuring compliance with NSW Fair Trading standards.

Adara Enthaler

Content Creator

Adara crafts the beautiful descriptions for our properties as well as writing our monthly newsletters. She also creates articles for our website to attract guests to stay in these beautiful parts of the world.

Think we make a good match? We’d love to hear from you!