I own a property I want to stay
Managing holiday rentals since 2017

Your holiday home, earning its full potential.

A licensed New South Wales real estate agency focused on maximising what your property earns, with genuinely transparent fees and real results we publish for every owner to see.

See what yours could earn Watch what we do in 90 seconds

Prefer to talk it through? Call 02 9194 4411

Or book a call instead →
400+
Properties managed
17+
Years’ experience
18%
Management fee
$77.8k
Avg booking revenue
A premium holiday home managed by Professional Holiday Homes
Licensed New South Wales Real Estate Agency
Across New South Wales
South Coast, Jervis Bay and Sydney
Transparent Fees
No hidden or recurring charges
Advertised on the top booking platforms globally, and our own website
The results

We get owners better results than anyone else. And we publish the proof.

We publish our property revenue and profit for owners to check. Not a brochure number, not an estimate. The real figures, from real statements.

Professional Holiday Homes is a licensed New South Wales real estate agency with offices across the state. We have managed more than 400 short-stay properties since 2017. In FYE 2026 our properties averaged $77,808 in booking revenue, and we charge a flat 18% management fee.

Property Results 2026, our published owner results
$77,808
Average booking revenue per property
400+
Properties managed since 2017
See how our fees work → Send us your statement and we’ll analyse it free →
Case study

Bluewater’s second year beat its first by $49,235.

It came to us in November 2023. These are its first two full years under our management, compared like for like. Same house, same calendar, no part-year figures.

Bluewater, Callala Beach, the five bedroom house in this case study

Bluewater, Callala Beach

Five bedrooms, a spa, pet friendly, five minutes’ walk from the beach. Not waterfront.

Year one was a normal first year: a new listing finding its audience. Year two is what the same house does once the photography, the channel mix and the pricing have had a full season to work.

Accommodation revenue from our own booking records, excluding cleaning fees and owner stays. Send us your latest statement and we will run this same two-year comparison on your property, free.

Year one
Nov 2023 to Oct 2024$99,382
Year two
Nov 2024 to Oct 2025$148,617
The difference
Up 49.5%+$49,235
Occupancy
Year one to year two50% to 67%

Find out why we’re not like everyone else.

Download our Property Manager Comparison Checklist, then take it to any manager you’re considering, including us, and fill it in yourself. It covers the questions most owners never think to ask about fees, licensing, insurance and who actually holds your money.

Free. Enter your email and we will send it straight through.

Property Manager Comparison Checklist
See it in action

Your property. Expertly managed.

Ninety seconds on how the Professional Holiday Homes team handles photography, pricing, guest management and cleaning, so you never have to.

Watch what Professional Holiday Homes does in 90 seconds

Professional photography
24/7 guest support
Hotel-quality cleaning & full linen
Consumables restocked by us
Noise monitoring
Why owners choose Professional Holiday Homes

More income. Less hassle. Honest fees.

A licensed real estate agency built around a single principle: keep more money in the owner’s pocket while delivering the service the guest expects.

More bookings, more income

When your pricing, photography and listing are all working harder, the bookings follow. We focus on maximising your total revenue across the whole year, not just chasing nightly rates.

No hidden or recurring fees

No annual listing fees, no monthly tech fees, no inflated linen costs. Cleaning is itemised at cost and everything appears on one clear statement. What you see is what you get.

Dynamic pricing updated daily, backed by experience

Our pricing system adjusts your rates every day, but it’s not just automation. We apply 17+ years of expertise to maximise the periods that matter, like long weekends and school holidays.

Licensed real estate agency

Many short-stay managers aren’t licensed. We are, and that carries three concrete obligations they don’t have: our trust accounting is fully audited every year, all owner money is held in a statutory trust account until it is paid out, and we are required to carry professional indemnity insurance.

A full team, not a single operator

Your property is supported by an experienced, Australian-based team, not one person. No single point of failure, no risk to your income, and real people handling guests and owners when needed. We own and operate award-winning properties ourselves, so everything we do is based on what actually works.

Request more info →
How it works

Onboarded in a week. Earning from day one.

A simple four-step process with everything included, no long contracts and no surprises.

1

Free appraisal

We visit your property within the week and provide a written income projection based on real comparable data from the suburb, not a brochure number.

2

Onboard & photograph

Professional photography, listing copy and channel setup (Airbnb, Stayz, Booking.com, our direct website). Typically live within 5-7 days.

3

Optimise & price

We update your nightly rates daily, combining pricing tools with 17+ years of expertise. Our team manages every guest enquiry, booking, check-in instruction and review.

4

Clean and paid

Hotel-quality turn-arounds between every stay, and a reconciled owner statement each month showing every income and expense. You watch the deposits land.

Book a call →
What we manage

The features that earn the most.

Browse by the categories guests actually search, and see what each one is worth. Figures are averages across our portfolio, FY2025.

Waterfront property managed by Professional Holiday Homes WaterfrontEarns 54% more on average Managed property with a swimming pool PoolEarns 63% more on average Managed property with an outdoor spa SpaEarns 35% more on average Dog on the beach at a pet friendly managed property Pet FriendlyEarns 15% more on average
What’s included

Full-service management. One simple fee.

Everything below is included in your management fee. No surprise invoices, no “tier” upsells.

  • Professional photography
  • Listed on all of the top performing booking websites globally
  • Dynamic pricing updated daily
  • 24/7 guest communication
  • Same-day, fixed-price cleaning
  • Police-checked cleaners
  • Guest vetting
  • Save thousands on linen, all provided by us
  • Consumables restocked by us
  • Repair coordination, up to $300 without chasing you
  • Trust accounting
  • Monthly and annual statements
  • Online guest guidebooks
  • Noise monitoring technology
  • Regulatory compliance support
18%
All-in management fee No annual listing fees. No monthly tech fees. No inflated linen costs. What you see is what you get.
Request more info →
Owner portal

Your property, open to you around the clock.

Every owner gets a private portal. See your income, download statements, check the calendar and block out your own dates whenever you like.

Income dashboard in the owner portal

Income dashboard

Your earnings at a glance, month by month, with no waiting on a statement to know how you are tracking.

Monthly and annual statements in the owner portal

Statements

Download monthly and end-of-financial-year statements whenever you need them, ready for your accountant.

Availability calendar in the owner portal

Availability calendar

Forward and past guest bookings in one view, so you always know what is coming up.

Correspondence history in the owner portal

Correspondence history

A full record of communication about your property, kept in one place.

Invoices screen in the owner portal

Invoices

Every cleaner and tradesperson invoice, itemised, with bulk download when you need the lot.

Owner booking screen in the owner portal

Block out your dates

Pick your dates, choose clean or no clean, add a comment and block the property out. Done in seconds.

Request more info →
Free download

The Ultimate Holiday Home Setup Checklist

Confused as to how to set up your holiday rental? Get the complete guide to everything you need to set up your property to an award winning standard.

The Ultimate Holiday Home Setup Checklist

Send me the checklist

On its way.

Check your inbox for the PDF and the spreadsheet template. If it hasn’t landed in a few minutes, have a look in your junk folder.

See what your property could earn.
Free appraisal →
Fee transparency

Most managers hide their fees. We publish ours.

Competitors bury charges, skim margins on cleaning and keep their performance to themselves. We do the opposite: one simple fee you can see in full, and we publish our real revenue and profit for owners to check.

18%
Management fee
Simple, all-inclusive and the same for every property.
At cost
Cleaning & consumables
Charged to the guest, itemised on every statement. We don’t mark it up, what we pay, you see.
$0
No hidden or recurring fees
No annual listing fees, no monthly tech fees, no inflated linen costs. What you see is what you get.

Not all management fees are charged equally, check the fine print.

  • The cleaning markup. A “$450 cleaning fee” when the cleaner is paid $300, that $150 difference is margin you never see. Ours is charged at cost and itemised.
  • The percentage trick. A headline “15%” can be charged on the total booking, including booking website and credit-card fees, so the real cost lands higher than our 18%.
  • The hidden extras. Linen, tech, listing, pet and “marketing” fees that quietly stack up. We give you a full written breakdown of every dollar, most managers won’t.
  • Inflated fees cost you bookings. Every dollar loaded onto linen, cleaning and waiver charges lands in the guest’s total price. Two identical properties, one priced $30 higher, and the dearer one loses the booking. Keeping those fees honest keeps your calendar full.
  • Pro Cover. Our damage protection is included in every booking. Elsewhere, damage waivers run $50 to $200 per booking. A $50 waiver on a two-night stay adds $25 a night to the guest price, which is often the difference between your property being booked and being skipped.

Our open-book pledge

Send us your latest monthly or annual statement and we’ll analyse it for free, showing exactly how much more your property could earn with us. Across our portfolio, properties averaged $77,808 in booking revenue in FYE 2026, with waterfront homes averaging higher again.

$77,808
Avg booking revenue per property, FYE 2026
Request more info →
What’s it worth?

Find out what your property could earn.

Every property is different, so we don’t rely on generic calculators or guesswork. Tell us about your place and our team prepares a tailored, written appraisal using real comparable data from your area, free, and with no obligation.

1. Tell us about your property
A few quick details, location, bedrooms and the style of your home, are all we need to get started.
2. We analyse the real numbers
We compare your property against actual performance data, not assumptions, to project realistic returns.
3. You get a written appraisal
A clear, no-obligation appraisal you can actually rely on, usually back to you within a couple of business days.
Request your free appraisal →
Book a time

Rather talk it through? Book a call.

Book a fifteen minute call in our live calendar and you will get a straight answer on what your property should be earning.

  • A senior person who knows your area, not a call centre
  • We will tell you if we are not the right fit
  • No lock-in contracts and no obligation

Pick a time that suits you

Choose a slot in our live calendar and you will get an instant confirmation. Fifteen minutes, no obligation.

Open the booking calendar →

Prefer email? Request a written appraisal instead.

Ready to see the numbers for your property?
Enquire today →
Beachfront outlook at a Professional Holiday Homes property
Across our regions

From absolute waterfronts to family favourites, managed end to end.

Owner stories

Owners who stay with us. Zero pressure to switch.

A small selection of the owners who’ve trusted Professional Holiday Homes with their holiday and short-stay property.

“Switched from a national manager and our income went up 22% in the first year. Same property, same calendar, just a team that actually answers the phone and knows what they’re doing.”

SM
Sarah & Mark H.
Culburra Beach · 4BR

“Someone always picks up. A guest locked themselves out on a Sunday night and it was sorted before I had finished reading the message. I never got that kind of response from our previous manager.”

MR
Michael R.
Callala Beach · 3BR

“Every item on the statement is correct and reconciled. Trust accounting means I can see every income and expense against the property each month, without chasing anyone for it.”

JN
Julie N.
Vincentia · 5BR

“I’d been self-managing for six years and was burning out. Professional Holiday Homes took everything over in two weeks. My weekends are mine again and the income is higher.”

PK
Peter K.
Shoalhaven · 3BR

“Before we moved to Professional Holiday Homes our review average sat at 4.3. It has been 4.9 for two seasons now. Same house, better presentation and much faster replies to guests.”

RK
Rob & Kate W.
Huskisson · 4BR

“We live twenty minutes away and still barely think about the place. Twelve months in we walked through between guests and it was in better condition than when we handed it over.”

TG
Tim & Gail P.
Jervis Bay · 4BR
4.9 ★ Google rating 17+ years managing holiday homes
The Professional Holiday Homes team
About us

Founded on the coast. Now across New South Wales.

Craig Reid managed his own holiday properties from 2009 to 2017, and founded Professional Holiday Homes after being repeatedly disappointed by what passed for service in the market. The original brief was simple: get properties more bookings than anyone else, and prove it.

Seventeen years on, that brief still drives the business. Professional Holiday Homes has managed more than 400 properties. We’ve grown from our starting point on the South Coast to operate right across New South Wales and beyond. We don’t sub-contract to ghost teams.

We operate as a licensed real estate agency, which means your rental income sits in a statutory trust account, audited annually, with the same protections you’d expect for a long-term residential rental. Operators without a licence cannot offer that.

2017
Founded
400+
Properties managed
20
Team members
18%
Flat management fee
Request more info →
Industry memberships and partners
No lock-in contracts. No obligation.
Get your free appraisal →
Owner resources

Everything we know about running a holiday home, free.

Written by our founder

The Professional Holiday Home

Buying, managing and enjoying your home away from home, profitably.

Written by Craig Reid, who ran his own holiday properties from 2009 to 2017 before founding Professional Holiday Homes. The whole thing, free, no strings.

  • How to analyse a property properly before you buy
  • How to set it up, and how to price it once it is running
  • The property types to avoid, and the rookie mistakes that cost owners money
Download the book, free →
The Professional Holiday Home, by Craig Reid
Checklist

The Ultimate Holiday Home Setup Checklist

Every item to buy, install and photograph before your first guest arrives.

Get the checklist →
Articles

Owner guides and advice

Practical articles on guest complaints, listing quality, cleaning standards and pricing.

Read the blog →
Frequently asked

Owner questions, answered.

What management fee does Professional Holiday Homes charge?

A flat 18% management fee. It is all-inclusive: no annual listing fees, no monthly tech fees and no inflated linen costs, and cleaning is itemised at cost.

Are you really a licensed real estate agency? Why does that matter?

Yes, we hold a real estate licence and operate statutory trust accounts audited annually. For you it means your rental income is legally protected (held separately from operating funds) in a way short-stay-only operators can’t offer. Unfortunately, many managers and co-hosts operating in short-term rentals are not appropriately licensed. Depending on the services they provide and the state they operate in, that may mean they are operating outside the law, and it means the consumer protections that come with a licensed agency may not apply to you.

How fast will I hear back if I fill in the form?

Our Australian-based team handles every owner enquiry personally, not a chatbot or an auto-reply, and we aim to be in touch within 24 business hours. You’ll deal with a real person from the first contact.

What if we want to stay at our own property?

Block your own dates in the owner portal in under two minutes, whenever you like. There is no limit on owner stays and no charge for blocking dates.

Who supplies the linen?

We do. We purchase and supply all the linen for your property and have it professionally laundered after every guest stay, so you never have to think about it again.

Does the management fee include linen or the fees charged by the booking websites?

No, and it does not need to. Guests pay the cleaning and the booking website fees, not you.

Are there any listing fees or annual fees?

There are no annual fees. There is a one-off onboarding fee of $1,995, which covers professional and drone photography, a property video, evacuation diagrams, noise monitoring technology and all government registration fees.

What if something at the property needs maintenance?

We arrange repairs up to $300 without chasing you.

Do we have to be pet friendly to list with you?

No. It is entirely your decision. Pet friendly properties do tend to attract more bookings, and we can talk you through what that looks like for your property.

How will you advertise my property?

Across the biggest and most effective booking websites in the world, including Airbnb, Booking.com, Stayz, Vrbo and Expedia, plus our own direct website.

How important is the photography?

It is the single most important part of a listing. We only use professional photographers with real estate experience, because the photos decide whether a guest stops scrolling.

How do you set and optimise my pricing?

Rates are reviewed and updated daily, combining pricing software with our own team’s experience of the local market, seasons and events.

Who will actually manage my property?

An Australian-based team, not a call centre and not one individual. Guests and owners deal with real people who know the area.

What cleaners do you use?

Our own police-checked housekeeping teams, on a same-day fixed price. Cleaning is charged to the guest at cost and itemised on your statement.

Do you help with regulatory compliance?

Yes. We help make sure your property meets the requirements that apply to short-term rental accommodation, including evacuation diagrams, registration and safety obligations.

Where do you manage properties?

We manage properties across New South Wales, from the South Coast and Jervis Bay through to Sydney. Contact us for a free appraisal to find out more.

Still have a question? Ask us →
Free appraisal

Get a precise income projection. Free.

No obligation, no pushy follow-up. A written appraisal based on real comparable data from your area, delivered by our senior team. Already have a manager? Send us your latest statement and we’ll show you how much more your property could earn.

We publish our real numbers, not brochure estimates
(02) 9194 4411Sales, press option 5
enquiries@professionalholidayhomes.com.auWe’ll be in touch as soon as we can
Offices across New South WalesHead office, 2 Bridge St, Epping NSW 2121
Sales Mon to Fri 9am to 5pmGuest support Mon to Fri 8am to 2am, Sat and Sun 10am to 2am. Emergency phone support outside these hours.

No obligation. We never share your details and you can unsubscribe at any time.

Thanks, we’re on it.

Someone on our senior team will be in touch with your written appraisal. No call centres, no chatbots, just a real person who knows the market.