More bookings, more income
When your pricing, photography and listing are all working harder, the bookings follow. We focus on maximising your total revenue across the whole year, not just chasing nightly rates.
I own a property
I want to stay
Two offices inside the Shoalhaven
Shoalhaven holiday home management.
The Shoalhaven is where this business started, and it is still where most of our work happens. Two offices, one in Culburra Beach and one at Callala Bay, and almost every property we look after is a short drive from one of them.
Prefer to talk it through? Call 02 9194 4411
Or book a call instead →400+
Managed since 2017
17+
Years' experience
18%
Management fee
$77.8k
Avg booking revenue
The Shoalhaven
The Shoalhaven is where this business started.
Two local offices, and a team that can be at your property the same day rather than the same week.
18%
Commission, no other fees
Nil
Monthly and annual fees
2
Offices in the Shoalhaven
The Shoalhaven runs from Berry in the north to Sussex Inlet in the south, and a property at one end behaves nothing like a property at the other. Hinterland houses fill on weekends and events. Beach towns fill in the school holidays and fight for the shoulder weeks in between.
Why concentration matters more than the total
One of our two coastal offices is at Callala Bay. The second office is at Culburra Beach, twenty minutes away, in our largest market. Between them, most of the 139 properties sit inside a twenty-minute drive.
That is not a marketing line, it is the operating model. When a guest reports a problem on a changeover day, we coordinate a local trade the same day. When we appraise a property, someone from one of those offices has usually already driven past it. Neither is possible from Sydney, however good the software is.
We publish it because a manager who shows you only the growth towns is showing you a selection rather than a portfolio.
Where the growth came from
More nights, not higher nightly rates. Rates were under industry-wide pressure, so the lift sat in filling more of the calendar.
That distinction is the most useful thing on this page when you are comparing managers. Nightly rate is largely the market's decision. Occupancy is the part a manager influences, through shoulder-season pricing, minimum-stay settings, listing quality, photography and how fast an enquiry is answered. Ask which of the two a prospective manager actually moved.
What is included in the 18%
Listing creation and optimisation. Professional photography, with drone work for waterfront properties. Dynamic pricing reviewed daily. Listings across Airbnb, Booking.com and Stayz, plus direct bookings on our own site. Guest enquiries answered day and night. Guest screening on every booking. Check-in and check-out coordination, with self check-in arranged at the property. Cleaners coordinated between stays. Linen hire coordinated, billed at cost. Repairs coordinated with local trades at cost. Fire safety compliance. NSW STRA registration and compliance. Itemised monthly statements, showing the full booking value beside what was paid to you. Guest funds held in an audited statutory trust account, because we are a licensed NSW real estate agency, licence number 10102113.
Not included, and we will not claim otherwise: the cleaning itself, which contractors do and we coordinate; laundering the linen, which a commercial service does; ongoing maintenance, which remains the owner's responsibility; inspections or condition reports of any kind; and general safety checks beyond fire safety.
What an appraisal covers
The property itself: capacity, layout, outdoor space, parking, and the quality of the existing photography. The comparable listings already running in your town, and the nightly rates those listings actually achieve rather than the rates they advertise. Its STRA registration position. And a realistic night count for a property of that size in that town.
A range with the working shown, not a single flattering number.
What we do for a Shoalhaven property
We set the calendar per property rather than per region: nightly rates reviewed daily, minimum stays adjusted by season, and listings written for the guest that particular house actually attracts. Photography is arranged before a property goes live, with drone work where the position justifies it.
Day to day, it is the boring things done on time. Enquiries answered within the hour. Cleaners coordinated between stays. Repairs organised with trades who already know the area. Fire safety compliance handled. NSW short-term rental registration kept current.
Also managing holiday homes in
The results
We get owners better results than anyone else. And we publish the proof.
We publish our property revenue and profit for owners to check. Not a brochure number, not an estimate. The real figures, from real statements.
Professional Holiday Homes is a licensed New South Wales real estate agency with offices across the state. We have managed more than 400 short-stay properties since 2017. In FYE 2026 our properties averaged $77,808 in booking revenue, and we charge a flat 18% management fee.
$77,808
Average booking revenue per property
400+
Properties managed since 2017
Why owners choose Professional Holiday Homes
More income. Less hassle. Honest fees.
A licensed real estate agency built around a single principle: keep more money in the owner's pocket while delivering the service the guest expects.
No hidden or recurring fees
No annual listing fees, no monthly tech fees, no inflated linen costs. Cleaning is itemised at cost and everything appears on one clear statement. What you see is what you get.
Dynamic pricing updated daily, backed by experience
Our pricing system adjusts your rates every day, but it's not just automation. We apply 17+ years of expertise to maximise the periods that matter, like long weekends and school holidays.
Licensed real estate agency
Many short-stay managers aren't licensed. We are, and that carries three concrete obligations they don't have: our trust accounting is fully audited every year, all owner money is held in a statutory trust account until it is paid out, and we are required to carry professional indemnity insurance.
A full team, not a single operator
Your property is supported by an experienced, Australian-based team, not one person. No single point of failure, no risk to your income, and real people handling guests and owners when needed. We own and operate award-winning properties ourselves, so everything we do is based on what actually works.
How it works
Onboarded in a week. Earning from day one.
A simple four-step process with everything included, no long contracts and no surprises.
1
Free appraisal
We visit your property within the week and provide a written income projection based on real comparable data from the suburb, not a brochure number.
2
Onboard & photograph
Professional photography, listing copy and channel setup (Airbnb, Stayz, Booking.com, our direct website). Typically live within 5-7 days.
3
Optimise & price
We update your nightly rates daily, combining pricing tools with 17+ years of expertise. Our team manages every guest enquiry, booking, check-in instruction and review.
4
Clean and paid
Hotel-quality turn-arounds between every stay, and a reconciled owner statement each month showing every income and expense. You watch the deposits land.
Fee transparency
Most managers hide their fees. We publish ours.
Competitors bury charges, skim margins on cleaning and keep their performance to themselves. We do the opposite: one simple fee you can see in full, and we publish our real revenue and profit for owners to check.
18%
Management fee
Simple, all-inclusive and the same for every property.
At cost
Cleaning & consumables
Charged to the guest, itemised on every statement. We don't mark it up, what we pay, you see.
$0
No hidden or recurring fees
No annual listing fees, no monthly tech fees, no inflated linen costs. What you see is what you get.
Not all management fees are charged equally, check the fine print.
- The cleaning markup. A “$450 cleaning fee” when the cleaner is paid $300, that $150 difference is margin you never see. Ours is charged at cost and itemised.
- The percentage trick. A headline “15%” can be charged on the total booking, including booking website and credit-card fees, so the real cost lands higher than our 18%.
- The hidden extras. Linen, tech, listing, pet and “marketing” fees that quietly stack up. We give you a full written breakdown of every dollar, most managers won’t.
- Inflated fees cost you bookings. Every dollar loaded onto linen, cleaning and waiver charges lands in the guest’s total price. Two identical properties, one priced $30 higher, and the dearer one loses the booking. Keeping those fees honest keeps your calendar full.
- Pro Cover. Our damage protection is included in every booking. Elsewhere, damage waivers run $50 to $200 per booking. A $50 waiver on a two-night stay adds $25 a night to the guest price, which is often the difference between your property being booked and being skipped.
Our open-book pledge
Send us your latest monthly or annual statement and we'll analyse it for free, showing exactly how much more your property could earn with us. Across our portfolio, properties averaged $77,808 in booking revenue in FYE 2026, with waterfront homes averaging higher again.
$77,808
Avg booking revenue per property, FYE 2026
What's it worth?
Find out what your property could earn.
Every property is different, so we don't rely on generic calculators or guesswork. Tell us about your place and our team prepares a tailored, written appraisal using real comparable data from your area, free, and with no obligation.
1. Tell us about your property
A few quick details, location, bedrooms and the style of your home, are all we need to get started.
2. We analyse the real numbers
We compare your property against actual performance data, not assumptions, to project realistic returns.
3. You get a written appraisal
A clear, no-obligation appraisal you can actually rely on, usually back to you within a couple of business days.
Owner stories
Owners who stay with us. Zero pressure to switch.
A small selection of the owners who've trusted Professional Holiday Homes with their holiday and short-stay property.
"Switched from a national manager and our income went up 22% in the first year. Same property, same calendar, just a team that actually answers the phone and knows what they're doing."
"Someone always picks up. A guest locked themselves out on a Sunday night and it was sorted before I had finished reading the message. I never got that kind of response from our previous manager."
"Every item on the statement is correct and reconciled. Trust accounting means I can see every income and expense against the property each month, without chasing anyone for it."
"I'd been self-managing for six years and was burning out. Professional Holiday Homes took everything over in two weeks. My weekends are mine again and the income is higher."
"Before we moved to Professional Holiday Homes our review average sat at 4.3. It has been 4.9 for two seasons now. Same house, better presentation and much faster replies to guests."
"We live twenty minutes away and still barely think about the place. Twelve months in we walked through between guests and it was in better condition than when we handed it over."
4.9 ★ Google rating
17+ years managing holiday homes
Frequently asked
Owner questions, answered.
Which Shoalhaven towns do you work in?
From Berry and the hinterland in the north through Culburra Beach, Callala Bay and Callala Beach, down to Huskisson, Vincentia, Sanctuary Point and Currarong. Our two offices are at Callala Bay and Culburra Beach, and almost everything we look after is a short drive from one of them.
Does the same approach work across the whole Shoalhaven?
No, and we would not pretend otherwise. A hinterland group house near Berry fills on weekends and events. A beach town property fills in the school holidays and competes hard for the weeks either side. We set the calendar per property rather than per region.
What does the 18% cover?
Listing creation across Airbnb, Booking.com and Stayz plus direct bookings on our own site, professional photography, daily rate reviews, guest enquiries answered day and night, guest screening, check-in coordination, cleaners coordinated between stays, linen hire coordinated, repairs organised with local trades, fire safety compliance and NSW STRA registration. No monthly fee, no annual fee, no lock-in contract.
What management fee does Professional Holiday Homes charge?
A flat 18% management fee. It is all-inclusive: no annual listing fees, no monthly tech fees and no inflated linen costs, and cleaning is itemised at cost.
Are you really a licensed real estate agency? Why does that matter?
Yes, we hold a real estate licence and operate statutory trust accounts audited annually. For you it means your rental income is legally protected (held separately from operating funds) in a way short-stay-only operators can't offer. Unfortunately, many managers and co-hosts operating in short-term rentals are not appropriately licensed. Depending on the services they provide and the state they operate in, that may mean they are operating outside the law, and it means the consumer protections that come with a licensed agency may not apply to you.
How fast will I hear back if I fill in the form?
Our Australian-based team handles every owner enquiry personally, not a chatbot or an auto-reply, and we aim to be in touch within 24 business hours. You'll deal with a real person from the first contact.
What if we want to stay at our own property?
Block your own dates in the owner portal in under two minutes, whenever you like. There is no limit on owner stays and no charge for blocking dates.
Who supplies the linen?
We do. We purchase and supply all the linen for your property and have it professionally laundered after every guest stay, so you never have to think about it again.
Does the management fee include linen or the fees charged by the booking websites?
No, and it does not need to. Guests pay the cleaning and the booking website fees, not you.
Are there any listing fees or annual fees?
There are no annual fees. There is a one-off onboarding fee of $1,995, which covers professional and drone photography, a property video, evacuation diagrams, noise monitoring technology and all government registration fees.
What if something at the property needs maintenance?
We arrange repairs up to $300 without chasing you.
Do we have to be pet friendly to list with you?
No. It is entirely your decision. Pet friendly properties do tend to attract more bookings, and we can talk you through what that looks like for your property.
How will you advertise my property?
Across the biggest and most effective booking websites in the world, including Airbnb, Booking.com, Stayz, Vrbo and Expedia, plus our own direct website.
How important is the photography?
It is the single most important part of a listing. We only use professional photographers with real estate experience, because the photos decide whether a guest stops scrolling.
How do you set and optimise my pricing?
Rates are reviewed and updated daily, combining pricing software with our own team's experience of the local market, seasons and events.
Who will actually manage my property?
An Australian-based team, not a call centre and not one individual. Guests and owners deal with real people who know the area.
What cleaners do you use?
Our own police-checked housekeeping teams, on a same-day fixed price. Cleaning is charged to the guest at cost and itemised on your statement.
Do you help with regulatory compliance?
Yes. We help make sure your property meets the requirements that apply to short-term rental accommodation, including evacuation diagrams, registration and safety obligations.
Where do you manage properties?
We manage properties across New South Wales, from the South Coast and Jervis Bay through to Sydney. Contact us for a free appraisal to find out more.
Free appraisal
Get a precise income projection. Free.
No obligation, no pushy follow-up. A written appraisal based on real comparable data from your area, delivered by our senior team. Already have a manager? Send us your latest statement and we'll show you how much more your property could earn.
We publish our real numbers, not brochure estimates
(02) 9194 4411Sales, press option 5
enquiries@professionalholidayhomes.com.auWe'll be in touch as soon as we can
Three offices across New South WalesHead office: 6/2 Bridge St, Epping NSW 2121. Also Callala Bay and Culburra Beach.
Sales Mon to Fri 9am to 5pmGuest support Mon to Fri 8am to 2am, Sat and Sun 10am to 2am. Emergency phone support outside these hours.