• (02) 9194 4411
    • 3 Pillars – Pet Friendly – 4 Mins Walk to Beach
    • Adrift – Pet-friendly – 5 min Walk to Bay – Rustic Charm
    • Alkira – Pet Friendly – 4 Mins Walk to Beach
    • Aloha – Short Drive to Berry & The Beach – Fireplace and Firepit
    • Amaroo – Pet Friendly – 2 Mins Walk to Beach – Outdoor Fireplace
    • Anacapri – Pet Friendly – Opposite Beach – Fireplace
    • Anglesey – Pet Friendly with Pool & Tennis Court – 4 Mins Walk to Beach
    • Annabel’s Place – Pet Friendly with Fireplace
    • Aqua Beachfront – Pet Friendly – 2 Mins Walk to Beach
    • Arklow – Pet Friendly with Ocean Views
    • Ayana – Pet Friendly – Directly Opposite Beach – Fireplace
    • Azure Absolute Beachfront – Pet Friendly with Stunning Views
    • Baci Al Mare – Pet Friendly – 3 Mins Walk to Beach
    • Bahia – Pet-Friendly – 10 Min Walk to Bay
    • Bailey’s Retreat – Pet Friendly Waterfront – 10 Mins Walk to Beach – Fireplace and Firepit
    • Banksia – Stunning New Absolute Beachfront
    • Bathers – Pet Friendly – 4 Mins Walk to Beach
    • Bay Blu – Pet Friendly – Waterfront
    • Bay Gem – Pet Friendly with Spa
    • Bayview – Absolute Waterfront with Jetty – 5 Mins to Hyams Beach
    • Beach Central – Pet Friendly – 2 Mins Walk to Beach
    • Beach Please – Pet Friendly – 3 Mins Walk to Beach
    • Beachcomber @ Currarong – Pet Friendly – 5 Mins Walk to Currarong Rockpools
    • Beachway – Pet Friendly – 2 Mins Walk to Beach
    • Beachwood – Firepit – Pet Friendly – 2 Mins Walk to the Beach
    • Blue Wren – Pet Friendly – 5 Mins Drive to Beach
    • Bluetongue: Pet Friendly with Spa – 4 Mins to Beach
    • Bluewater Jervis Bay – Pet Friendly with Spa
    • Boho – Pet Friendly – 1 Min Walk to Beach
    • Bonnie’s Bliss – 10 Mins Walk to Beach
    • Bower’s Nest – Pet Friendly – 2 Mins Walk to Beach
    • Breathe – Pet Friendly – 2 Mins Walk to Beach
    • Burra Beachy – Pet Friendly – 5 Mins Walk to Beach
    • Burra Days – Pet Friendly – 5 mins Walk to the Beach
    • Buwadi – Pet Friendly – 3 Mins Walk to Beach
    • Callala Beach Walk – Beachfront with Fireplace
    • Callala Calm – Pet Friendly – 5 Mins Walk to Beach
    • Callala Cottage – 4 Mins Walk to Beach
    • Callala Dreams – 4 Mins Walk to Beach
    • Callala Sunrise – Pet Friendly – 5 Mins Walk to Beach
    • Callie’s Retreat – Pet Friendly -3 Min Walk to Beach
    • Calming Waters – Pet Friendly – Community Pool
    • Calypso – 4 Mins Walk to Beach – Community Pool
    • Camellia – Pet Friendly – 3 Min Walk to Centre of Berry
    • Carramar – Fireplace – Absolute Waterfront
    • Clara’s Coastal Cottage – Pet Friendly – 1 Min Walk to Beach
    • Clearwater – Absolute Beachfront – Walk onto the beach from the garden!
    • Coastal Capers – Pet Friendly – 10 Mins Walk to Beach
    • Coastal Oasis – Pet Friendly – 6 Mins Walk to Beach
    • Coastal Palms – Pet Friendly – 3 Mins Walk to Beach
    • Coastaway – Pet Friendly – 3 Min Walk to Beach
    • Coca Callala – Pet Friendly – 5 Mins Walk to Beach
    • Come Wot Mey – Pet Friendly – 4 Mins Walk to Beach
    • Cork Valley Farm – Escape to 35 Acres in the Country
    • Crystal Bay – Pet Friendly – 3 Mins Walk to Beach
    • Cunjevoi – Pet Friendly – 5 Mins Walk to Beach
    • Curley’s Sunsets – Pet Friendly – 10 Mins Walk to Beach
    • Curleys Outlook – Pet Friendly Waterfront
    • Da Roost – Family Luxury with Sweeping Coastal Views
    • Delamere – Pet Friendly – 5 Mins Walk to Beach
    • Eagles Point – Water Views & Spa – Pet Friendly
    • East Side Sands – Pet Friendly – 5 Mins Walk to Beach
    • Eclipse – Absolute Beachfront with Stunning Views
    • Enchante` – Pet Friendly – Absolute Waterfront – Fireplace
    • Endless Summer – Absolute Beachfront – Pet Friendly
    • Fintry Beach House – Pet Friendly – 10 Mins Walk to Beach
    • Fishery Road Cottage – Newly Renovated – Pet Friendly – 2 Mins Walk to Beach
    • Fleur de Chalet – Pet Friendly – 10 Mins Walk to Beach
    • Ginger’s – Pet Friendly – 4 Min Walk to Beach
    • Golden Sands – Pet Friendly – 2 Mins Walk to Beach
    • Grey Gables – Pet Friendly with Pool & Spa
    • Gumnut – Pet Friendly – 8 Mins Walk to Beach
    • Hanalei – Pet Friendly – Directly Opposite Waterfront
    • Havenwood – Pet Friendly – Spa & Community Pool
    • Hayes @ Jervis Bay – Multi Award Winner – 4 Mins to Beach
    • Hidden Orchard – Pet Friendly – 4 Mins Walk to Beach
    • HighTide – Pet Friendly Beachfront
    • Husky Sands – Pet Friendly – 5 Mins Walk to Beach
    • Idle Hours – Pet Friendly – 5 Mins Walk to Beach
    • Illaroo – Absolute Beachfront with Spa
    • Indigo – Pet Friendly – 7 Mins Walk to Beach
    • Innisfree – Pet Friendly – 2 Mins to Beach
    • Island Retreat – Pet Friendly with Swimming Pool
    • Jack’s Culburra – Absolute Waterfront with Fireplace
    • Jervis Bay Beach Shack – Pet Friendly – 1 Min Walk to Beach
    • Just Beachy – Pet Friendly – 4 Mins Walk to Beach
    • Karelda – Pet Friendly – Absolute Waterfront – Stunning Views
    • Keppel – Pet Friendly – 4 Mins Walk to Beach
    • Kingfisher – Pet-Friendly – 10 Min Walk to Beach
    • Kirkland – Pet Friendly – 5 Mins Walk to Beach
    • La Belle Vie – 1 Min Walk to Basin Walking Track
    • La Vista – Water Views & Mountain Vistas
    • Le Shack – Pet Friendly – 3 Mins Walk to Bay – Wheelchair Access
    • LegaSea Lodge – Pet Friendly Beachfront with Plunge Pool
    • Lemon Drop – Pet Friendly – 4 Mins Walk to Beach
    • Little Bimbi – Pet Friendly Waterfront
    • Magnolia Cottage – Pet Friendly – 5 Mins Drive to Hyams Beach
    • Malda’s Retreat – Pet Friendly Absolute Beachfront with Spa
    • Meeseeks – Pet Friendly – 2 Mins Walk to Beach
    • Middle Sea – Pet Friendly – 5 Mins Walk to Beach
    • Mirigaan – Pet Friendly – 8 Min Walk to Beach
    • Monterey Heights – Pet Friendly – Ocean Views
    • Morton Sonas – Pet Friendly – 5 Mins Walk to Beach
    • Nalu – Pet Friendly – 1 Min Walk to Beach
    • Nautilus – Pet Friendly – 5 Mins Walk to Bay
    • Neptune – Pet Friendly Absolute Beachfront with Stunning Views
    • Nest – Pet Friendly – 2 Min Walk to Beach
    • Ocean Dunes – Absolute Beachfront with Fireplace
    • Oceanside – Pet Friendly Absolute Beachfront
    • On The Lake – Pet Friendly Waterfront
    • Ours & Yours @ Culburra – 5 Mins Walk to Beach
    • Pagoda @ Culburra – Pet Friendly – Short Walk to Beach & Bay
    • Palms – Pet Friendly – 2 Mins to Beach
    • Panorama @ The Lake – Pet Friendly
    • Parkview – Pet Friendly – 5 Mins Walk to Beach
    • Pax & Coral – Pet Friendly with Amazing Spa
    • Peppertree Jervis Bay – Pet Friendly Beachfront with Sea Views
    • Periwinkle – Pet Friendly – 2 Mins Walk to Beach
    • Pipers Spot – Pet Friendly with Swimming Pool
    • Reflections – Pet Friendly Waterfront
    • Replenish – Pet Friendly with Spa
    • Rest – Pet Friendly with Outdoor Bath – 3 Mins Walk to Beach
    • Rockpool – Pet Friendly – 1 Min Walk to Beach
    • Rockwall – Pet-Friendly – Fire Pit
    • Roskell Retreat – Pet Friendly – 5 Mins Walk to Beach
    • Salt & Pepper – Pet Friendly – 5 Mins Drive to Hyams Beach
    • Salt Water Breeze – Pet Friendly with Spa
    • Saltbush Cottage – Pet Friendly – 1 Min Walk to Beach
    • Salty Shores Jervis Bay – 3 Mins to Beach
    • Sanctuary Blue – Pet Friendly – 5 Mins to Hyams Beach
    • Sandy Feet Retreat – Pet Friendly – 1 Min Walk to Beach
    • Sandy Paws – Pet Friendly – 4 Mins Walk to Beach
    • Sandy Rays – 5 Mins Walk to Beach
    • Saoire – Pet Friendly – 5 Mins Walk to Beach
    • Sapphire Sands – Pet Friendly – Community Pool
    • Scribbly Gum – Pet Friendly – 15 Mins Drive to Hyams Beach
    • Sea and Sun – Pet Friendly – 4 Mins to Beach
    • Sea La Vie – Pet Friendly with Fireplace and Swimming Pool & Spa
    • Seagrass – Pet Friendly – 10 Mins Walk to Beach
    • Seahaven – Pet Friendly with Ocean Views- 2 Mins to Beach
    • Seas the Day – Pet Friendly – Ocean Views
    • Seaview – Pet Friendly with Stunning Views – 1 Min to Beach
    • Serene – Pet Friendly with Swimming Pool
    • Shiloh Shores – Pet Friendly with Fire Pit – 5 Mins to Beach
    • Shores – Pet-Friendly – 1 Min Walk to Beach
    • Sirius Retreat – Pet Friendly – 3 Mins Walk to St. George Basin
    • Sole e Mare – Pet Friendly – Community Pool
    • Solymar – Adjacent to Beach – Pet Friendly
    • Spinnaker – Family Getaway – 2mins Walk to Beach
    • Spoondrift – Pet Friendly – 5 Mins Walk to Beach
    • Summer Salt – Fireplace – 3 Mins Walk to Beach
    • Summer Waters – Swimming Pool & Community Pool
    • Summerlea – Pet Friendly with Swimming Pool
    • Sunbaker – Pet Friendly Awards Finalist – 4 Mins Walk to Culburra Beach
    • Sunfish – Pet Friendly – 4 Mins Walk to Beach
    • Sunsets – Pet Friendly – 10 Mins Walk to Beach
    • Surfside – Waterfront with Stunning Views
    • Surfspray – Pet Friendly – Absolute Beachfront
    • Swell – Pet Friendly with Swimming Pool – 2 Mins Walk to Beach
    • Tangerine – Pet Friendly – 3 Mins Walk to Beach
    • Thalassa – Pet Friendly – 2 Mins Walk to Beach
    • The Anchor – Pet Friendly – 5 Mins Walk to Beach
    • The Cabin – Waterfront with Fireplace – 5 mins to the Bay
    • The Coast Beach – Pet Friendly – 2 Mins Walk to Bay
    • The Crescent @ Currarong – Pet Friendly Beachfront
    • The Dairy @ Cavan, Kangaroo Valley, Stunning Views
    • The Deckhouse – Pet Friendly – 2 Mins to Beach
    • The Palings at Culburra – Pet Friendly Masterpiece
    • The Palms Villa – Pet Friendly – 4 Mins to Beach
    • The Relax Shack – Pet Friendly – 8 Mins Walk to Beach
    • The Treehouse – Pet Friendly – 2 Mins Walk to Beach
    • The View @ Culburra – 1 Min Walk to Beach
    • The Villa @ Culburra – Pet Friendly – 4 Mins Walk to Beach
    • The Waterfront House – Pet Friendly – Absolute Waterfront
    • Tilly’s Retreat – Pet Friendly – 3 Min Walk to Beach
    • Time and Tide – Pet Friendly – 1 Min Walk to Beach
    • Tranquil Surf Oasis – Pet Friendly -2 Mins Walk to Lake
    • Tranquility – Pet Friendly with Fire Pit – 5 Mins Walk to Basin
    • Unwind – Pet Friendly – 1 Min Walk to Beach
    • Villa Franco – Pet Friendly – 8 Mins Walk to Beach
    • Villa Mare @ Culburra – 4 Mins Walk to Beach
    • Villa Zelma – Pet Friendly – 4 Min Walk to Beach
    • Wagtails – Pet Friendly – 5 Mins Walk to Beach
    • Wander Inn – Pet Friendly – 15 Mins Walk to Jervis Bay
    • Watermans – Absolute Beachfront – Pet Friendly
    • Watts Haus – Pet Friendly – 5 Mins Walk to Beach
    • Whitewash – Pet Friendly – 5 Mins Walk to Beach
    • Wildwood – Pet Friendly – 5 Mins to Beach
    • WindanSea Cottage – Pet Friendly – Ocean Glimpses
    • Woollamia Weekender – Pet Friendly – Plunge Pool
    • Yelo @ Culburra – Pet Friendly – 1 Min Walk to Beach
The Top 10 Ways to Get More Holiday Home Bookings in 2019

The Top 10 Ways to Get More Holiday Home Bookings in 2019

In this article, CEO Craig Reid shares his top tips for getting more bookings for your holiday home in 2019...

1. Get Professional Photos

When it comes to holiday planning, it is all about visuals. Don't kid yourself that your 'snaps' will be good enough! Professional real estate photos are surprisingly cheap: $2-300. You will get that back from one additional booking. Present the photos in this sequence: Hero (best) shot, living areas, kitchen, dining, bedrooms, bathrooms, garden and local area.

2. "Right" Pricing

The key to getting pricing right is to firstly understand your % occupancy (number of nights booked versus number of nights available to book). If you are within 3 hours of a major city and thereby your property strongly appeals to a weekend market, you should look at your occupancy for both weekends and weekdays. If your occupancy is below 90%, look to gradually drop your rates (e.g. $25 per night) until you see occupancy start to rise. As your occupancy gets above 90% it's time to start nudging prices up. HomeAway's Marketmaker tool is very useful to gauge the level of demand for properties and the average rates booked-but be careful to select your comparison set of properties as similar to yours as possible (capacity, location & facilities).

3. Embrace Technology

It's the 21 st century, and guests expect unlimited wifi. You will lose around 20% of the potential market if you don't have it. Don't skimp by using wifi dongles; a proper ADSL or (even better) NBN connection is essential. In addition, Netflix is only $9.99 for the Basic plan of 1 screen ($13.99 for two screens or $19.99 for four). Don't penny pinch by asking guests to log into their own Netflix account, and you should never charge the guest extra for wifi or Netflix. These are attractors which will move you to 90% occupancy.

4. Upgrade Amenities

Not only are guests' expectations higher than ever but the booking platforms allow them to filter on amenities they are looking for. So if your property doesn't have what they want, a tick in a box means they won't even see your property. In addition to wifi and Netflix, here's what to have so that guests don't pass you by:

  • Linen and towels
  • Air Conditioning
  • Dishwasher
  • Espresso machine
  • Fully enclosed garden

5. Be Fast

Speed of response is a competitive differentiator. If you can respond to a customer quicker than anyone else (we recommend within 30 minutes using a professionally crafted template) your conversion rate will dwarf your competitors (conversion rate = number of bookings divided by number of enquiries). Conversion rate is one of the most important factors of rank calculation on the booking platforms. High conversion rate equals greater rank, greater rank equals greater visibility, and greater visibility equals more bookings.

6. Write Experiential Descriptions

You need well-crafted words to transport the guest into your property. A photo can show the whitest sand in the world, but the words needed are: "Wriggle your toes and watch your feet disappear into the sand! Doesn't it feel great?" A photo of a person in a hammock doesn't connect as well as saying: "Just try and stay awake as you watch the clouds pass overhead." If you don't have the skills to create a compelling description, it is worth investing in having your description professionally written. Online services such as Guesthook will do it all for you for a fee.

7. Lose the Rules

Excessive rules in a property description are a sure-fire way to make a guest bypass your listing. A few simple rules (2-3 is ideal) won't scare your guests away. Common rules such as whether you allow parties or pets can be toggled on or off within the booking platforms and do not have to be stated as text in addition. Other rules that are specific to your property should be added in the rules sections on the platform, not the description itself. Investing in an online guidebook system (such as Hostfully.com) is a great way of letting guests have access to information about facilities at the property without bombarding them with instructions and rules.

8. Switch on Instant Booking

Many owners are scared of using instant booking because they want to carefully vet guests. However, if you clearly specify in your rules the criteria for the guests you accept (without being too onerous) you have protection from the wrong kind of guest booking your property and you can cancel without penalty. Instant booking not only receives higher exposure on the booking platforms but appeals to guests who don't want to wait around for confirmation 24 hours later.

9. List on booking.com

Booking.com isn't just for hotels anymore. The number of holiday homes is growing at an incredible pace - as are the bookings! Booking.com does not have an option where you can review the guest prior to accepting the booking, so all bookings are effectively "instant bookings". However, similar to instant booking on other platforms you can request cancellation without penalty if the guests have breached your rules.

10. Never Cancel Bookings

If there is one thing that will sink your property listing faster than a stone, it is canceling bookings. Now let's make one thing clear here. If a guest breaches your rules when booking and you are entitled to cancel the booking and you should always request that the guest cancels the booking, not you, just to be on the safe side. Be diligent and make sure you never get the price wrong or have a double booking. Cancellations have a negative impact on your rank (visibility) which can be catastrophic. If you have cancelled more than one booking in the past twelve months we'd recommend that you delete your listing and create a new one.

If it all sounds too hard or you're tired of dealing with guests and want to get more bookings, why not contact us to see what we can do for you? We guarantee you'll make more money with us or we'll refund the difference.

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