How to Write Your Airbnb’s Property Description to Get More Bookings

When it comes to Airbnb management, your property’s description is almost as critical as your photos. Think of the photos as the cake and the description as the icing that completes the listing. A compelling description can captivate potential guests and set your property apart from the competition.

Property Title: More Than Just a Name

Your property title isn’t just about stating the name—it’s an opportunity to highlight your property’s best features. For example:

Hayes Beach House – Pet-Friendly Award Winner – 4 Mins Walk to Beach

This title not only gives the property a name but also communicates that it’s pet-friendly, has won an award, and is close to the beach. Describing distances in terms of minutes rather than metres can make your property seem more accessible—“4 minutes’ walk to the beach” sounds shorter than “250 metres,” even though they’re the same.

Different booking websites allow for varying lengths of property titles, so experiment with what works best for each platform. If your property’s name is long, consider shortening it, such as using “Hayes @ Location” to save space for unique selling points.

Snapshot: Capturing the Guest’s Attention

The first paragraph of your description should be a captivating snapshot that entices guests to learn more. Here’s an example:

Imagine being only four minutes’ walk from sinking your toes into the world-famous pure white sands of Jervis Bay. Float under blue skies in water as crystal clear as a mountain stream. Watch your four-legged friend run for kilometres, while the kids play in the water carefree as mum and dad relax. After a day of fun, enjoy a hot outdoor shower to wash the sand from between your toes.

Notice how the language creates an emotional connection with potential guests, using words like sinking, floating, relax, exhilarated, and refreshed. Many property owners focus too much on the features of the property, making their descriptions sound similar to others. Instead, describe the experiences that guests will enjoy.

For example, instead of merely stating that your property has a BBQ, paint a picture of the family coming together around a meal. Instead of mentioning a hammock, describe the experience of relaxing in it while gazing at the stars.

If writing isn’t your strength, consider hiring a professional to craft your property description. There are many websites, such as Upwork and Freelancer.com, where you can find writers experienced in Airbnb descriptions. Alternatively, you can use ChatGPT to help generate a description, but be mindful to guide it in the right direction, especially regarding tone and adjectives. In our experience, ChatGPT can sometimes make a modest property sound like a palace, so you may need to tone down the superlatives!

Example of a Professionally Written Description

Here’s an example of how a professionally written description might look:

You’ll be staying at an award-winning, pet-friendly house where every comfort and convenience has been thoughtfully provided. With a beautiful classic beach house style and light-filled interiors, you might sip a cool drink in the sunroom’s hammock chairs while listening to the waves crash in the distance. Or perhaps enjoy a glass of wine on the back deck as cockatoos circle and squawk.

The family-sized hammock on the deck is the perfect spot to launch a tennis ball to the dog, read a book from the library, or watch the children play in the secure garden. Or maybe you’ll keep the hammock to yourself as you watch the sunset turn into a stunning display of the Milky Way.

Inside, you’ll have plenty of ways to relax—whether it’s kicking back on the couch to enjoy a DVD or Foxtel on the big screen TV, picking one of 10,000 songs on the iPod stereo, or reconnecting with family over a lively game of Monopoly or Scrabble. While the kids and dog play, you can be busy uploading your holiday photos with the complimentary unlimited Wi-Fi.

On the deck, the family chef can show off their culinary skills on the 4-burner BBQ, while everyone gathers around the outdoor table to share stories and enjoy a memorable meal. In the cooler months, former boy scouts will love creating a toasty glow with the combustion fire.

When it’s time to turn in, you’ll find three bedrooms with inviting queen and single beds, two warm showers, extra pillows and blankets, and plenty of storage space. Fans for summer and heaters for winter will keep you comfortable no matter the season. The next morning, wake up ready to explore Jervis Bay, using our exclusive guidebook filled with insider tips on where to shop, dine, and discover the area’s hidden gems.

Before you head out, enjoy a leisurely breakfast on the back deck or at the breakfast bar, where the family barista can test their cappuccino-making skills on the Sunbeam dual boiler espresso machine.

Holidays are precious, and memories are forever. We invite you to make beautiful family memories with us at Hayes Beach House.

Keep It Short and Sweet

While it’s tempting to include every detail about your property, remember that guests have short attention spans. Focus on the key experiences and avoid listing amenities—they’re already covered by the platform’s settings. A concise, engaging description can do wonders in attracting more bookings. Lastly, include location information in the appropriate sections of your Airbnb listing, and watch those bookings roll in!

Conclusion

Crafting a well-written property description is essential for Airbnb management and can make a significant difference in your booking rates. By focusing on the guest experience rather than just listing amenities, and by using engaging, emotionally resonant language, you can help potential guests envision themselves enjoying your property. Remember to keep your description concise yet impactful, and to present your property in the best possible light. With an appealing title, a captivating summary, and thoughtful attention to detail throughout, you’ll be well on your way to boosting bookings and enhancing your property’s appeal on Airbnb and other short-term rental platforms.