Are You Missing Out by Not Using Video to Promote Your Airbnb?
Very few Airbnb hosts use video to promote their properties, and this is a huge missed opportunity. The growth of video as a marketing tool is immense, and it is perfectly suited for showcasing an Airbnb. With YouTube now the second most popular search engine in the world, having a video of your property can give you a significant competitive advantage. While the major booking websites currently do not permit videos, there are many other ways you can use video content to market your property and stand out. Booking websites are slowly beginning to explore options for video uploads, but in the meantime, you can leverage platforms like YouTube, social media, and your own website.
Why Video is Powerful for Your Property
Using video allows potential guests to fully experience your Airbnb before they arrive. It showcases the ambiance, space, and features in a way that photos simply can’t. Videos can also create an emotional connection, making your listing more memorable to viewers. In addition to booking platforms, uploading your property video to YouTube, social media, and your website can significantly boost visibility.
How to Create Your Property Video
Most professional photographers are now equipped to take videos of your Airbnb alongside photos. They can often edit the footage for you, but if you prefer, you can hire a professional video editor separately. Here’s how to go about it:
- Upload Files to the Cloud: Once you have the video footage, upload it to a cloud storage provider like Google Drive or Dropbox. These platforms offer free plans that should suffice for short-term use.
- Find an Editor on Freelancer Platforms: You can post a job on websites like Upwork or Freelancer to find skilled video editors. Be sure to ask for samples of their previous work to ensure quality. As a general rule, expect to pay around $50–100 for editing a one to two-minute video. Make sure your video stays within the two-minute mark—any longer, and you risk losing viewer interest.
- Provide Detailed Instructions: When you post your job listing, be specific about what you want. Here’s a template you can use:
Job: Edit Video to Create Two-Minute Video for Airbnb Property
I am looking for someone to edit and produce a highly professional two-minute video from video taken of my Airbnb property. Details of the property are available at <insert a link to your property>. The video must be suitable for upload to YouTube. - Create Captions and Add Key Details: Make sure your editor adds captions highlighting the key features of each room. This helps viewers quickly understand what makes your property stand out. Don’t forget to include your logos, any awards, and most importantly, your website URL for direct bookings.
Short Clips for Social Media Reels
In addition to creating a full property video, consider creating short video clips for social media reels on platforms like Facebook and Instagram. These short, engaging clips can provide extra exposure for your Airbnb, catching the attention of potential guests who might not otherwise see your listing. Reels are highly effective for reaching a broader audience, as they are often shown to users who don’t follow your account, increasing your chances of attracting new bookings.
Upload and Share
Once you’re satisfied with the final product, upload your video to platforms that allow it—such as YouTube, your own website, and social media. Even though major booking platforms may not yet allow videos, you can still share your content widely to boost visibility and attract more bookings.
By embracing video, you can provide an immersive experience for potential guests and give your Airbnb the exposure it deserves.
