How you can get your listing prioritised on booking sites
Getting your holiday rental listing found amongst the hundreds and thousands of properties that are available is certainly a difficult task. Airbnb, Booking.com and Stayz are feature rich booking platforms with a huge focus on quality content. Their focus has always been on providing content that is specifically relevant to the things a guest wants or needs when they are planning a holiday.
How do you optimise your listing to get prioritised in guest searches?
For owners who decide to list their holiday rental with our property management company we optimise how their property is presented on all listing platforms.
The most common tips to help your listing get shown in more searches include things like;
- Accepting bookings – Airbnb for example tracks the number of booking requests you decline and ranks you accordingly. The more reservations you close, the more it contributes to your ranking. Keeping your cancellations as low as possible becomes important so the platform doesn’t think there is an issue with your property
- Offering competitive prices – it sounds like common sense but pricing is one of the most difficult aspects that we help each property owner manage and assess. Every listing platform makes it so easy to do any type of price comparison that it is crucial to be competitive all year round based on demand and consumer trends.
- 5 star reviews – again this is a common sense thing to consider but getting great reviews and ones that are very detailed will help convince other guests to book your property.
- Professional photography – it is a known fact that most guests will skip past holiday rentals that have photos taken on a mobile phone that are blurry, have poor lighting or don’t show the full property. Professional photos solve this and present your listing in the best possible visual perspective.
- Fast response rates – every platform has lots of data for every interaction so responding quickly to questions or booking requests indicates the property is managed really well. If your home is managed by Professional Holiday Homes our response rate is typically within two hours.
- Listing descriptions – the trick here isn’t to just list the rooms and products in your home but to write copy that immerses someone into your home, what they can experience, how they will feel. We help with this as part of our service.
Now, even if you don’t believe us, there is a plethora of information available on all the rental listing sites about how to get your listing found;
Do holiday rental property managers optimise listings?
Our property management team have been in the industry for many years so we are always keeping up with changes to the way platforms work, optimisation techniques or even changes in technology available.
What this means is that our property managers can help you optimise your holiday rental listing to ensure it is getting as much exposure as possible on as many platforms as possible.
If you’d like to find out more we are happy to do an appraisal or to visit your property.
