How to Name Your Airbnb: Stand Out and Attract More Guests with the Perfect Property Name
One of the first and most important decisions you’ll make when setting up your Airbnb is choosing a name for your property. While it may seem simple, naming your Airbnb requires careful thought and creativity. A great name helps your property stand out, makes it easier to find online, and creates a lasting impression on potential guests. Here’s how to choose the perfect name for your Airbnb that boosts your visibility and bookings.
Avoid Common Pitfalls: Be Unique, But Memorable
Choosing a name that’s too difficult to spell or pronounce can make it hard for people to find your Airbnb online. Similarly, using generic terms or location names like “Beach Please,” “Mountain View,” or “Ocean Breeze” will likely bury your property in a sea of similarly named listings, making it harder for potential guests to find you. Instead, aim for a name that’s unique but easy to remember and spell.
Before settling on a name, it’s also a good idea to check if the web domain for your chosen name is available. Having a website with your property’s name can make it easier for guests to find more information and book directly. You can check domain availability by searching for “domain name providers” on Google and plugging in your name ideas on their website.
Keep It Short: Maximise Your Listing’s Visibility
When naming your Airbnb, shorter is often better. A short property name not only makes it easier to remember but also allows you to use the available title space on booking websites to promote other key features of your property. Adding descriptors like “Pet-Friendly,” “Ocean Views,” or “Luxury Retreat” to your title can highlight your property’s unique selling points and attract more attention from potential guests. Keeping the name concise gives you more flexibility to showcase what makes your Airbnb special.
Avoid Difficult Spellings
It’s essential to choose a name that’s easy to spell and pronounce. Complex or unusual spellings can lead to potential guests struggling to find your property in search results. The easier your name is to type, the more likely it is that guests will find your Airbnb listing quickly. Avoid using tricky or obscure spellings that could confuse or frustrate potential guests.
Weave in Your Story: Make It Memorable
Incorporating local or family history into your property name can create something truly memorable. Telling a story through your property name can capture the imagination of guests and give them a deeper connection to your Airbnb.
For example, when we bought our first holiday rental, Hayes Beach House, we included the story of how we found our property in our guidebook. Guests love stories, and sharing yours can make your property stand out. When we were featured on a national Australian radio station, they shared the story of how the house was named after our family home in the Shetland Islands of Scotland. This personal touch resonated with listeners and potential guests.
Conclusion
Choosing the right name for your Airbnb is a crucial step in setting your property apart in the competitive short-term rental market. By avoiding generic terms, location names, and difficult spellings, while keeping your name short and memorable, you can create a name that resonates with guests and helps your property stand out. A shorter name also allows you to use your title space to promote other key features and selling points. The right name not only makes your Airbnb easier to find but also sets the tone for the entire guest experience. Take the time to choose wisely, and you’ll see the impact on your bookings and visibility.
